What's Your Approval Cliff Costing You?

Pick your last 3 multi-stakeholder creative projects. Fill in the numbers. The calculator does the rest.

Direct Rework Costs

Post-approval revision hours (design + dev)

hrs

$ /hr

External vendor rework or rush fees

Rework subtotal $0

Lost Timing Costs

Estimated revenue impact from missed launch window

Team hours diverted from other work

hrs

$ /hr

Timing subtotal $0

Trust & Process Overhead

Extra approval rounds added to the next project (hours)

hrs

$ /hr

Realignment meeting hours (total across all attendees)

hrs

$ /hr

Overhead subtotal $0

Project 1 total:$0

Your Approval Cliff Cost

$0 average per project

Your avg. Approval Cliff cost per project $0

Cost of a 48-hour perception test Fraction of one revision round

A single perception test with 300-500 audience members takes 48 hours and costs less than one post-approval revision cycle. Most agencies recover the investment on the first project.

Run Your First Perception Test